Create an efficient marketing plan

The most efficient marketing plan you can develop is one that focuses on the clients you already have. "There are so many ways you can get more business from [existing] clients," says Sylvia Garibaldi, a business-building coach with SG and Associates in Toronto.

Marketing Through Surprise And Secrecy: Lessons From 'Watch The Throne'

This article is by Baiju Shah, managing director, strategy and innovation, Accenture Interactive, and John Greene, senior partner, chief strategy officer, Translation. When and released the album ?Watch the Throne? last summer, the album hit No. 1 in 23 countries. For six months leading up to the release, the media buzz and fan speculation felt ...

Pressure Rising on Agency to Spend More on Marketing

After spending more than $61 million on non-marketing research during the past six years and watching orange juice sales plummet at the same time, the Florida Department of Citrus faces rising pressure to return to its traditional marketing role.

Diageo trimming Greek marketing, has contingency plan

LONDON, May 14 (Reuters) - Diageo, the world'slargest spirits group, said it has continued to trim itsmarketing budget in Greece, where sales have halved in the pastthree years, and that it had plans to ...

BCAMA Vision Marketing Conference 2012 on Wednesday, May 23rd

VANCOUVER, BRITISH COLUMBIA-- - BCAMA's annual flagship marketing conference , VISION, will take place on Wednesday, May 23rd at the Westin Bayshore Hotel in Vancouver. Conference attendees will listen ...